Lead management is a crucial process for companies to efficiently identify, acquire and nurture potential customers. With Abacus Lead Management, you record and log all activities aimed at persuading a prospective or existing customer to make a purchase.
Responsibilities and status also visible in CRM
The lead information is not only visible in Lead Management, but also in CRM at the level of the contact person or organisation. This prevents interested parties from being contacted twice and authorised persons in the company can view the status of the lead transparently.
Filter and evaluation options
The leads can be sorted according to the assigned phase in the sales process or according to the planned closing date. With the Abacus Data Analyzer, you can visualise open and closed leads and measure the success of your sales activities.